Both as part of a general widening participation agenda, and to offset the longterm decline in 'traditional' undergraduate enrolments through demographic and economic shifts, Universities are looking to exploit new student markets for higher education. To a lesser extent this is also true of FE institutions. Students and potential students which universities are particularly trying to attract, and which the JISC curriculum design and delivery projects are trying to better support, include the following.

• international students

• distance learners

• work-based learners